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Digital Marketing Training

As per course plan
★ Featured

Overview

The Digital Marketing Training at NareshIT provides a complete understanding of online marketing channels and strategies including SEO, SEM, SMM, SMO, Affiliate Marketing, Email Marketing, and more. The course is designed and delivered by real-time experts with hands-on projects, helping learners master both organic and paid marketing approaches to drive business growth and brand awareness.

Who Can Attend

Course Content

Digital Marketing Introduction

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms and strategies
  • Types of Digital Marketing – Organic & Paid
  • Digital vs Traditional Marketing and ROI comparison

Understanding the Website

  • What is a website?
  • Types of websites: Static, Dynamic, E-commerce
  • Domain booking and hosting setup
  • Website architecture and creation using Blogger and WordPress

Keyword Strategies

  • Keyword selection and analysis
  • Keyword competition evaluation
  • SEO keyword planning tools and methods

Search Engine Optimization (SEO)

  • What is SEO and how search engines work
  • On-page and Off-page optimization
  • SEO tools, web position, and competition analysis
  • Google algorithms and updates
  • Title tags, Meta descriptions, Canonical forms, Alt tags, and Anchor text
  • Sitemaps, Robots.txt, 301/302 redirects, and error pages
  • Webmaster tools and Google Analytics integration

Off-page Optimization Techniques

  • Search engine submissions
  • Backlink and classified submissions
  • Social bookmarking and article marketing
  • Content, image, and video marketing strategies
  • Event creation and Q&A marketing

Social Media Optimization (SMO)

  • Optimizing business presence on Google+, Facebook, Twitter, LinkedIn, and Instagram
  • Profile setup and company pages
  • Group and community creation
  • Post promotions, event creation, and engagement analytics
  • Integration and video marketing across platforms

Search Engine Marketing (SEM)

  • Introduction to SEM and Google Ads
  • Search, Display, Mobile, Video, and Shopping Ads
  • Campaign setup, management, and reporting
  • Google Ads Express and Google Mapping Ads
  • Bing Ads setup and marketing strategies

Social Media Marketing (SMM)

  • Introduction to paid promotions on social platforms
  • Facebook Ads, Event Marketing, and Video Ads
  • Twitter Promoted Tweets and Tips
  • LinkedIn Paid Ads, Post promotions, and Campaigns

Affiliate Marketing

  • What is Affiliate Marketing?
  • Affiliate marketing components and types
  • Top affiliate tools and earning techniques

Email Marketing

  • How email marketing works
  • Email types, writing strategies, and list creation
  • Creating templates and tracking emailers
  • Reporting and analytics for email campaigns

Mobile App Promotions

  • Marketing Android and iPhone Apps
  • App promotion strategies and tips

Certifications & Tools

  • Google Partner Certifications – Search, Display, Mobile, Video, Shopping
  • Google Analytics & Webmaster Tools
  • Popular tools: Alexa, VIDIQ, AddThis, Pinterest, MOZ

YouTube Marketing

  • Channel setup and optimization
  • Video ranking, views, and subscriber growth
  • Promotion and monetization strategies
  • Editing videos and using YouTube Premiere
  • YouTube Advertising and Earnings

Online Earning Techniques

  • Google AdSense and content monetization
  • Video and affiliate marketing
  • Freelancing and entrepreneurship opportunities

Career Guidance

  • Resume preparation guidance
  • Mock interviews and interview tips